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TVS Credit is fueling the aspirations of India through its flagship ‘Grameen Connect’ Programme

Publication: TVS Credit Date: 13 | July | 2022

Driving an awareness campaign about the availability of easy loans and credit facilities to farmers across several tehsils of Pune, Maharashtra

Maharashtra, Pune, July 13, 2022: TVS Credit Services Ltd., India’s leading and fastest-growing financial services provider, has recently launched its on-ground programme ‘Grameen Connect’. This programme aims to create awareness among rural communities and farmers about their affordable and hassle-free loans for purchasing New & Used Tractors and farming implements. TVS Credit is also offering track-based Personal Loans to suit the need of farmers.

Over the years, the rural ecosystem in India has evolved considerably, but the credit penetration continues to be low, affecting the community’s ability to improve their farming practices. TVS Credit offers financial services that propel farmers towards mechanised farming for better yield and earning.

Mr. Charandeep Singh, Head – Marketing & CRM, TVS Credit, said, “At TVS Credit, we remain committed to empowering Indians to fulfil their aspirations. Through our ‘Grameen Connect’ programme, we are trying to connect with rural and agrarian customers to give them access to finance that can help them improve the productivity of their fields and increase their income. Through this programme, we will be reaching out to a rural population of nearly five lakhs in Pune.”

Nikhil Vadekar, a customer, said, “I was in dire need of resources to buy a Rotavator to enhance the productivity of my field. I came across a TVS Credit representative in my village who explained to me how easy it was to buy a new rotavator on credit. The loan process was quick, with minimum documentation. I would recommend TVS Credit to my friends.”

The campaign has been run across the tehsils of Ambegaon, Khed, Junnar, and Mawal in Pune, Maharashtra. The TVS Credit team has connected with audiences through road shows, booths, and Cinema-On-Wheels while sharing multiple financial offerings that could help them meet their agricultural and personal requirements.

The other loan offering of TVS Credit include Two-Wheeler Loans, Used Car Loans, Tractor Loans, Used Commercial Vehicle Loans, Business Loans, Consumer Loans and Personal Loans.

About TVS Credit Services Ltd :
TVS Credit Services Limited is a leading Non-Banking Financial Company registered with the RBI. With over 31,000 touchpoints across India, the Company aims to empower Indians to dream bigger and fulfil their aspirations. Being the number one financier for TVS Motor Limited and one of the leading tractor financiers, TVS Credit has a fast-growing footprint in Used Car Loans, Consumer Durable Loans, Used Commercial Vehicle Loans, and Business Loans segment. Powered by robust new-age technologies and data analytics, the Company has served more than 8.4 million happy customers with the help of its 17,000+ employees.

Media Contacts: TVS Credit

Ruchika Rana
Sr. Manager, Branding & Communication
Mob: +91 9910036860

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